Language - Main image is Lady GaGa and the camera is facing her straight forward and it is an above the waist shot, this shot is posed as she is looking right at the camera, this is to catch the readers eye because she looks like she is looking directly at the audience. The main headline says "Lady GaGa, how she writes her top hits", so this magazine would appeal to anyone who likes Lady GaGa or anyone who is interested in writing songs. The main theme in this cover is Purple, which is quite a fun but neuteral colour. This magazine would also appeal to anyone in mexico, because one of the sell lines is 'Itunes Invades Mexico'.

Institution - Billboard, The Publishers Quarterly.

Ideology - Promote's Lady GaGa who was bringing out a new album at the time of publishing. She is looking directly at the camera, i think the idea behind that is that is will catch peoples attention and they will buy it because it looks as though someone famous is looking right at them.

Audience - This is aimed at people who like Pop/Dance genre's of music. Also people who are fans of Lady GaGa or who are interested in any of the varied sell lines on the cover.

Representation - Billboard represents an Dance/Pop music genre, and a dance/pop house style.