Language - this includes camera angles when taking the images, colour codes, conventions, layout, 'splash'(front page image impression) and house style.
Institution - Publishing magazine companies, such as; Q, NME, IDJ, Metal Hammer and MixMag.
Ideology - The moral, values and message of the magazine, such as NME, sounds like enemy, giving the message that it's enemy of mainstream music.
Audience - The type of audience that would be interested in the magazine depending on what they like
Representation - How the image on the magazine image portrays what audience it is aiming for, such as the clothes they are wearing, the colours, and the lifestyle they represent, e.g. Tattoo's.
Representation - The type of audience/genre the magazine represents.
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